Where the Northwoods
Come Together
What’s Happening at Elsie Blue
Food trucks, live music, events, and daily updates — we post everything on Facebook. Follow along for the latest.
Open on FacebookMore Than a General Store
Elsie Blue is a destination where locals, campers, ATV riders, snowmobilers, motorcyclists, fishermen, and travelers gather for supplies, drinks, food, ice cream, and entertainment — all while enjoying the breathtaking South Shore of Lake Superior.
By day, it’s a warm, family-friendly general store with everything you need for your Northwoods adventure. By night, Timberrr Bar comes alive with cold beer, live music, and the best crowd in Herbster.
Discover Elsie Blue Timberrr Bar
General Store
Your Northwoods supply hub — live bait, camping gear, firewood, propane, ice, snacks, coffee, hot dogs, chili dogs, and our famous chocolate chip cookies. Everything you need before heading out on the trails or lake.
- Live Bait & Fishing Supplies
- Camping, Firewood, Propane & Ice
- Ice Cream, Snacks & Coffee
- Merchandise & Local Favorites
Timberrr Bar
The fun bar of Herbster. Cold draft beer, craft cocktails, fresh popcorn, gaming machines, pull tabs, and live music on the Lake Superior patio. Come for the antique chainsaw collection — stay for the crowd.
- Draft Beer, Ciders & Cocktails
- Antique Chainsaw Collection
- Live Music & Lake Superior Patio
- Gaming Machines & Pull Tabs
Ice Cream at Elsie Blue
Get a fresh scoop or dish of your favorite flavor on a waffle cone, cake cone, or in a cup. Our flavors rotate regularly so there's always something new to try — from classic vanilla and chocolate to seasonal small-batch favorites. There's a scoop for everyone.
Also available: packaged ice cream novelties and frozen treats to grab and go — perfect for kids, families, and anyone coming off the trails who wants something cold right now.
Food & Drinks at Elsie Blue Timberrr Bar
From pulled pork sandwiches to ice-cold beer, there’s something for everyone at Elsie Blue.
Events at Timberrr Bar
Live music, food trucks, holiday celebrations, and community gatherings — there’s always something happening.
Live Music
Local and regional bands on the Lake Superior patio all summer long.
Food Trucks
Rotating food trucks bringing unique eats to Herbster.
Holiday Events
Special celebrations for every season — from summer kickoffs to holiday parties.
Community Gatherings
The go-to spot for locals and visitors to come together.
Beer Specials
Rotating taps, seasonal brews, and can't-miss deals at Timberrr Bar.
Timberrr Day
Our biggest celebration of the year — drink specials, giveaways, live music, and Northwoods fun all day long.
Trails, Rides & Exploration
Elsie Blue is your starting point for Northwoods adventure. Check current trail conditions for ATV and snowmobile rides, and discover all the outdoor activities Herbster has to offer.
ATV/UTV Trail Conditions
Current ATV and UTV trail conditions, recent reports, fuel stops, parking, and seasonal riding tips for the South Shore.
View Trail ReportsSnowmobile Trail Conditions
Current snowmobile trail conditions, recent reports, fuel stops, parking, and winter riding tips for the South Shore.
Read the ReportExplore Herbster
Beaches, campgrounds, waterfalls, hiking, scenic drives, and historic attractions around the South Shore.
Discover the AreaProud Partner of Elsie Blue
Need Logs, Firewood, or Land Cleared?
Local. Hardworking. Trusted by your neighbors on the South Shore.
Northern Wisconsin
Madison Logging LLC
Owned and operated by Brandon — your go-to local pro for logging, firewood, and land clearing across the South Shore. Honest work, fair prices, and results that speak for themselves.
Supporting local businesses that make Herbster home.
Available at the General Store
Locally Sourced Pizza to Take Home
Grab a frozen pizza from The Original Pizza Parlor — baked fresh right here in Herbster, stocked right here for your cabin, campsite, or night on the lake.
The Original Pizza Parlor
Great Pizza. Good Times.
Frozen pizzas from Iron River, Wisconsin, baked fresh to order — loaded with toppings and ready when you are. Grab one from the freezer and we'll bake it up for you.
Pizza Varieties
Stop by the General Store to grab yours — or enjoy one hot at the Timberrr Bar next door.
Call to Check AvailabilityProudly serving pizza from The Original Pizza Parlor of Iron River, Wisconsin.